In brief


RAI Amsterdam is an international exhibition and conference organisation.

Our specialism is bringing people together to connect and inspire each other.

Our Convention Centre in Amsterdam welcomes some 1.5 million visitors a year to consumer & trade exhibitions, conferences, shows and other events.

RAI Amsterdam has developed a portfolio of exhibition titles which the RAI owns and organises.

The RAI also organises similar events outside of the Netherlands based on trade exhibitions which take place in Amsterdam.

Our goal

Inspiring people

RAI Amsterdam provides added value for its visitors by bringing them together in an inspiring environment. In doing so way we stimulate the sustainable growth and development of people, markets and our environment, and contribute to successful business, memorable events, pleasant evenings or any other goal that connects our guests.

inspiring visitors during Integrated Systems Europe 2017

visitors getting inspired at Integrated Systems Europe 2017

National events

National consumer and other exhibitions are the bedrock on which RAI Amsterdam’s reputation is built and represent the foundation of our success. Over the coming years, the RAI hopes to enhance the connecting function it fulfils on a local and national level.

International events

Internationally oriented events in high value sectors will be the engine of our future growth. In addition to our facilities and services, the RAI offers  its organisers, exhibitors and (international) visitors a unique proposition. Thanks to the city’s good its image in terms of safety, openness & tolerance, the allure of its architecture & atmosphere and easy accessibility via Schiphol, Amsterdam is an exhibition and conference destination par excellence. The central location of the RAI Amsterdam Convention Centre within the city and our outstanding reputation in the field of hospitality ensure that visitors have a pleasant and productive stay.

growth due to international events

Stimulating the economy and contributing to a city in balance

daytime at the RAI...

...evenings in the city and hotel

RAI Amsterdam stimulates the economy in the city and region. Hotels, restaurants, museums, transport companies, suppliers and the airport benefit from the large number of exhibitors and visitors who visit the city due to the many – often international – exhibitions, conferences and events. Business visitors who stay a few days also benefit the city and the surrounding area.

RAI Amsterdam stimuleert stad en regio


CSR is anchored in our ideas and actions

Corporate Social Responsibility (CSR) is an integral part of the strategy of RAI Amsterdam. Our events aim to stimulate sustainable development and enhance the wellbeing of people and society, now and in the future. Our corporate activities contribute to the prosperity and development of Amsterdam and the surrounding area. We achieve this by attracting local suppliers, training students and helping them gain work experience, and offering opportunities to local residents who are disadvantaged in the labour market. Another key component of our integrated social focus is limiting the impact of large events on daily life in the city wherever possible and having an active dialogue with all our stakeholders. Finally, we keep a close eye on our ecological impact and contribute to various projects aimed at creating a better world. In all these ways, we aim to ensure that RAI Amsterdam continues to provide a valuable contribution to society, year in year out. Social costs and benefits are a major component in all our decision-making processes.

integrated approach to social costs and benefits

Aquatech Amsterdam, sustainability

Our strength

A warm welcome

RAI employees are proud to contribute their experience and expertise, providing a wide range of services and products which ensure a hospitable welcome. Thanks to the professionalism of these employees all the requirements of our clients are met to their complete satisfaction.

years of experience in meeting the most diverse requirements

RAI Amsterdam employs over 400 people (376 FTEs). Approximately half of these have a commercial position, around a third have an operational role and some 10% are in management. Temp workers are also deployed for specific events. There is a fixed pool of around 300 regular flexible workers and RAI Amsterdam employs some 3,000 temps a year. Realising events in teams and switching quickly to prepare for upcoming events makes working at the RAI an energetic and inspiring challenge which varies every day.

400 employees and around 3,000 flexible workers

Our building complex

The RAI Amsterdam Convention Centre is an innovative, sustainable and cost-efficient complex which accommodates around 500 events a year.

around 500 events

The strength of our convention centre lies in its multifunctional character, which allows the RAI to switch quickly and flexibly between the widest possible range of uses. This is one of the reasons why the weighted average effective occupancy rate of the RAI Amsterdam Convention Centre is one of the highest in Europe.

the dynamics of combi-letting: fast and flexible switching between events

The Convention Centre is situated on the edge of Amsterdam’s city centre and has its own train and metro station. A second metro station, connected to the North/South metro line, is expected to open in the summer of 2018. Visitors can travel from the Convention Centre to the main hall at Schiphol Airport or the historic centre of Amsterdam in around ten minutes.

easy-to-reach location

the Europa Hall with (behind it) the Amtrium, which was opened in 2016

Own exhibition titles

We work with a variety of partners who are leaders in their respective sectors in order to develop and maintain communities. We bring members of these communities together during events, which has enabled RAI Amsterdam to create a portfolio containing a wide range of exhibition titles owned and organised by the RAI.

25 national and international consumer and trade events

In total, RAI Amsterdam organises around 25 consumer and trade events a year either in Amsterdam or abroad. They focus on various social challenges with which the RAI aims to contribute to the realisation of the Sustainable Development Goals as drawn up by the United Nations.

in Amsterdam and abroad

With a clear focus on first-class, internationally oriented events and on collating knowledge of markets and target groups, RAI Amsterdam has exhibition titles in five sectors in which it is a global market leader. The growth in lettings for various international and periodical exhibitions and conferences organised by third parties also contributes to our strong international position.

world market leader in five sectors

Physical and virtual meetings

RAI Amsterdam develops and maintains communities in the sectors and fields of these events, and facilitates both physical and virtual meetings to enhance the reach of conferences and exhibitions beyond the event itself.

'year round' contact with communities

Our shareholders

The holding company of RAI Amsterdam is RAI Holding B.V. which has two shareholders: the RAI Association and the City of Amsterdam.

two shareholders

The RAI Association – the trade association for manufacturers, importers and wholesalers of mobility-related products such as cars, trucks, bicycles and trailers – owns 75% of the shares in RAI Amsterdam. The association, which has around 700 members, has been involved with RAI Amsterdam ever since the bicycle industry started organising an annual trade exhibition in the city in 1893. The name RAI, an abbreviation (in Dutch) for ‘bicycle and automotive industry’, came a few years later when the automotive sector joined.

RAI Association: 75%

The remaining 25% of shares are owned by the City of Amsterdam, an arrangement that dates back to 1956 and has an economic background. The City of Amsterdam decided in 2016 to start the process of selling the municipal interest.

City of Amsterdam: 25%

Key figures


Approval ratings

Satisfaction rating with RAI Convention Centre (from 1 to 10)

Approval ratings
  2017 2016 2015 2014 2013
Organisers (events for external organisers) 8.1 8.2 7.7 7.8 7.6
Exhibitors (own events) 7.3 7.8 7.5 7.6 7.4
Visitors (own events) 7.5 7.8 7.3 7.6 7.2

Employee satisfaction

Rating (from 1 to 10)

Employee satisfaction
  2017 2016 2015 2014 2013
Employee satisfaction (biennial) - 8.2 - 7.9 -



Numbers x 1,000

  2017 2016 2015 2014 2013
International events 516 372 330 471 451
National events 588 734 1,048 672 652
Stage shows 42 37 40 62 80
Other events 353 281 327 313 198
Total in Amsterdam 1,499 1,425 1,745 1,518 1,381
Elsewhere in the Netherlands - - 7 - -
Outside of the Netherlands 126 96 83 64 67
Total outside of Amsterdam 126 96 90 64 67
Total 1,625 1,520 1,835 1,582 1,448



  2017 2016 2015 2014 2013
Exhibitors 17,786 18,464 15,816 18,649 15,389
Exhibitors from outside the Netherlands 63% 63% 60% 63% 55%



  2017 2016 2015 2014 2013
External organisers 421 458 434 521 464
RAI Amsterdam 22 19 24 23 23
Total 443 477 458 544 487



  2017 2016 2015 2014 2013
International events 64 52 41 54 47
National events 29 34 43 43 45
Stage shows 48 35 39 55 85
Other events 293 350 325 383 300
Total in Amsterdam 434 471 448 535 477
Elsewhere in the Netherlands - - 1 1 -
Outside of the Netherlands 9 6 9 8 10
Total outside of Amsterdam 9 6 10 9 10
Total 443 477 458 544 487


Employed by group average

  2017 2016 2015 2014 2013
Employees, FTE 376 371 375 384 390
In the Netherlands 100% 100% 100% 100% 100%

Natural resources

Energy: used and generated. CO2-emissions: involves scope 1 and 2.

Natural resources
  2017 2016 2015 2014 2013
Electricity consumption 69,572 68,110 67,961 61,416 63,605
Gas consumption 3,034 6,645 43,475 58,557 77,204
District heating 61,452 47,990 20,546 12,442 7,577
Energy consumption out of cogeneration - - - 308 3,432
Total energy consumption 134,058 122,745 131,983 132,722 151,817
Of which generated by RAI solar panels 1,482 1,665 1,491 1,409 -
Percentage of green electricity purchased 100% 100% 100% 100% 100%
CO2 emissions by RAI Amsterdam (tonnes)* 2,043 589 5,929 6,345  
*See paragraph Facilities          
Water consumption (m3) 62,336 55,765 66,084 50,253 55,187


Turnover and results

x € 1 million

Turnover and results
  2017 2016 2015 2014 2013
Exhibitions and events 37.5 50.2 56.9 47.5 39.4
Letting to third parties 23.5 19.8 18.1 22.3 23.6
Catering 18.1 14.5 15.5 15.1 17.8
Parking 5.3 5.0 5.9 4.5 4.3
Hotel commission 2.7 2.6 3.3 3.4 3.5
Facility services 33.3 26.1 24.3 24.8 20.8
Other 2.8 2.0 2.1 2.1 7.2
Turnover 123.3 120.2 126.2 119.7 116.6
Outsourced work 50.9 47.1 58.6 45.4 46.0
Wages and salaries, incl. social security and pension contributions 29.8 29.0 27.8 29.2 29.1
Amortisation 14.5 15.0 13.8 14.3 15.3
Other operating expenses 18.5 19.7 17.0 17.2 19.1
Operating expenses 113.7 110.8 117.2 106.1 109.5
EBITDA 24.0 24.4 22.7 28.0 22.4
Operating result 9.6 9.4 8.9 13.7 7.1
As % of turnover 7.8% 7.9% 7.1% 11.4% 6.1%
Net result 5.3 5.0 4.2 9.3 3.3

Balance sheet

x € 1 million

Balance sheet
  2017 2016 2015 2014 2013
Shareholder equity 90.4 87.9 86.7 84.7 77.7
Balance total 208.3 205.9 201.8 198.0 189.9
Solvency 43.4% 42.7% 43.0% 42.8% 40.9%

A word of thanks from the Executive Board

Dear reader,

Paul Riemens (left) and Maurits van der Sluis

We are pleased to present you with this annual report for 2017. This has in many respects been a special year for RAI Amsterdam, one in which we have achieved excellent results together with our stakeholders. These included making up for the expected drop in turnover (caused by the absence of AutoRAI and BedrijfsautoRAI) by expanding existing events and attracting new ones.

In addition to our commercial efforts, we have invested considerable time and energy in renewing the RAI’s structure and corporate culture. This has involved moving from the previous division structure (Convention Centre and Exhibitions) to an organisation oriented around three core processes: event, innovation and management. This change in structure was a prerequisite for the subsequent cultural change. Together, these evolutions are designed to further increase customer satisfaction and strengthen the RAI’s innovative dynamism, allowing us to maintain our competitive edge in the future.

With the development and elaboration of our master plan for 2030, we are gradually expanding the RAI to facilitate the growth of our largest events. At the same time, this planning explicitly ensures a better integration of the RAI complex within the surrounding area while improving our infrastructure for logistical processes.

In addition to an impressive operational performance, 2017 was also a year in which we focused our attention on the future by reinforcing both the organisation and the physical RAI complex. As guardians of one of Amsterdam’s primary meeting places, we see this expansion and creation of multiple types of added value as our most important task. This is why, starting with this edition, our annual report will also discuss our social and ecological performance. By including these topics, we implement in reality our conviction that corporate social responsibility should be an integral part of our business activities.

The Executive Board report takes a more detailed look at the events of 2017, realised in partnership with many people – perhaps including you. We would like to express our sincere gratitude to all stakeholders: visitors, exhibitors and organisers, as well as shareholders, employees, the Supervisory Board and the works council. We would also like to thank the city of Amsterdam and its inhabitants. All in all 2017 was a successful year that we are proud to now share with you by means of this report.

Amsterdam, 22 March 2018

RAI Holding B.V.

Paul Riemens, CEO
Maurits van der Sluis, COO

Key points 2017

Organisers gave our convention centre a mark of 8.1 out of 10 (in 2016 the average was 8.2). Our own exhibitions received 7.5 (7.8 in 2016) from visitors and 7.3 (7.8 in 2016) from exhibitors. Despite what a cursory reading of the last two annual comparisons might suggest, the scores in 2017 were in fact around the same level as they had been for the previous editions of these exhibition titles.

Employee satisfaction, which is measured every two years, reached a new high point at the end of 2016, when the score was 8.2 (the equivalent in 2014 had been 7.9).

our results

Operating profit was €9.6 million, slightly higher than that achieved the previous year (€9.4 million). Turnover was €124.7 million (€120.2 million in 2016).

We hosted a total of 64 international events in 2017 (52 in 2016). These include both third party titles and the RAI’s own events, which strengthened the portfolio. Almost all events performed at or above expectations. Of the RAI’s own events, nine took place abroad (compared to six in 2016).

growth, expansion and sustainability

The Convention Centre was expanded in 2017 with the refurbished Strandzuid city beach, where the wooden pavilions were replaced by a permanent complex on the lake. In winter, Strandzuid will be transformed into Zuidpool, a location for atmospheric winter events.

The RAI began a new spatial development with its RAI 2030 plan which anticipates the expected future growth of large events. The plan also looks to improve the appearance of the Europaplein area and reduce logistical movements around the complex.

The RAI’s strategy and business model are focused on finding a healthy balance between the creation of social (people), environmental (planet) and economic (profit) value. The RAI aims to promote sustainability and corporate social responsibility beyond its own operations: a study was conducted in 2017 to find out how the various RAI events contribute to the United Nations Sustainable Development Goals. The RAI plans to invest strongly in sharing sustainable content and stimulating sustainable innovation as part of our event programming.

The skyline of the local district will change thanks to the construction of the iconic new nhow Amsterdam RAI hotel, where exhibition and conference visitors will be able to book a luxury stay from 2019.

At the same time, the municipality is finishing the construction of the new North/South metro line, which will be taken into use in 2018. The metro will soon provide an even faster connection between the RAI and Amsterdam city centre, making a visit to the RAI even easier to combine with a visit to the Dutch capital. Visitors will also be more likely to use public transport to go into the city. Our parking facility of over 4000 places will therefore continue to contribute to the accessibility of the city centre outside of major event times.

important developments in our environment


In early 2017, the RAI appointed a new management team. A reorganisation was prepared during the year and was implemented at the end of 2017.

building on our organisation

In 2017, we welcomed Mariëlle de Macker as a new member of the Supervisory Board, thereby completing the Board with the exception of the member designated on the recommendation of the municipality. This appointment has been cancelled for the time being, as the municipality has declared it wishes to sell its shares in the RAI.

In 2017, the RAI modernised its Supervisory Board regulations and adapted them to the Governance Code 2016.

working on good governance

Composition of Supervisory Board and Executive Board

Supervisory Board

The Supervisory Board formatively consists of five members. One position is currently unfilled, which involves a member to be proposed by the City of Amsterdam.

R.H. (Roelf) de Boer (1949), chair. Also chair of the Selection and Appointment Committee and member of the Remuneration Committee

Male, Dutch national. Additional commissionerships: chair of the Supervisory Board of Zeeland Seaports, chair of the Supervisory Board of De Beijer BV. Other functions: chair of the Dutch delegation of the International Council for Game and Wildlife Conservation (CIC).

appointed 23 April 2015, first term of office until 23 April 2019. Chair since 24 April 2015

J.W.Th. (John) van der Steen (1954), vice-chair and chair of the audit committee

Male, Dutch national. Additional commissionerships: chair of the Supervisory Board of BinckBank N.V., chair of the Supervisory Board of Princess Sportsgear & Traveller BV. Other functions: Board member of the foundation Donateurs van het Koninklijk Concertgebouworkest, Board member Stadhold Insurances S.A., Owner Ansteen Holding B.V., member of AEGON association.

appointed 7 April 2011, second term of office until 7 April 2019, vice chair since 2014

Ms A.M.H. (Annemarie) Macnack-van Gaal (1962), chair Remuneration Committee and member of the Selection and Appointment Committee, both until 17 March 2017. Member of the Audit Committee

Female, Dutch national. Moderator and speaker, columnist for De Telegraaf. Additional commissionerships: member of the Supervisory Board of Pathé, member of the Supervisory Board of Value8. Additional functions: Board member of Start Foundation, member of the committee of recommendation for the foundation Het Vergeten Kind, ambassador for SOS Kinderdorpen.

appointed 15 September 2015, first term until 15 September 2019

Ms M. (Mariëlle) de Macker (1967), chair of the Remuneration Committee and member of the Selection and Appointment committee, both as of 17 March 2017

Female, Dutch national. Human Resource Director and member of the Management Board of HEMA. Other Commissionerships: Board member of Talent to the Top foundation, Advisory Board member of Transformation Forums.

appointed 17 March 2017, in first term of office until 17 March 2021

Executive Board

The Executive Board consists of two people

Dr. Ir. P. (Paul) Riemens, CEO

Male, Dutch national. Focal areas: Finance, HR, ICT, Legal, Hospitality and Venue. Additional commissionerships: member of the Supervisory Board of Twynstra Gudde, chair of the Supervisory Board of St. Jansdal Ziekenhuis, chair of Jumping Amsterdam, chair of the advisory council of DDA, member of the advisory council of the foundation Hoogvliegers.

appointed on 7 April 2016, in first term until April 2020

M. (Maurits) van der Sluis, COO

Male, Dutch national. Focal areas: Marketing & Digital, Commercial, Clients and Operations. Additional commissionerships: chair of The Leading Centers of Europe, treasurer of the foundation Voorfinanciering- en Garantie Fonds, vice-chair of Nederlandse Ski Vereniging, vice-president EMECA (European Major Exhibition Centre Association), Board member of Stichting Vrienden Stadsarchief Amsterdam.

appointed on 7 April 2016, in first term until April 2020

The power of connections

… in Amsterdam

Our central location means that RAI Amsterdam can offer visitors a truly inspiring experience.

Historic city centre

The Dutch capital is famous for its unique canals, with the 17th-century canal belt being added to the UNESCO World Heritage list in 2010. The open culture and atmosphere of Amsterdam ensure that all international guests feel welcome.

welcoming to international visitors

Amsterdam city centre

Compact city, everything within easy reach

A major benefit for international visitors is that Amsterdam is much more compact than other European cities. With a distance of only four kilometres from the exhibition complex to the heart of the city centre, visitors can easily combine their business trip with a pleasant, urban experience.

only four kilometres from exhibition venue to the city centre

… to Amsterdam

The RAI Amsterdam Convention Centre is highly accessible from both a European and global perspective.

Over 320 direct flights

Amsterdam Schiphol Airport is known for its quality and accessibility. Thanks to an impressive 322 direct flights to other cities operated by 111 airlines, the airport is a major transport network hub. With 4,861 direct flights a week, it has the highest number in all of Europe, and its 68.4 million passengers make Schiphol the third largest airport in Europe.

hub of transport networks

Short distance from airport to RAI Amsterdam

The runway at Amsterdam Schiphol Airport is just ten kilometres from the RAI Amsterdam Convention Centre. There is a direct and very frequent connection from the railway station in the airport. Once the train departs, it takes no more than ten minutes to reach the Amsterdam RAI station.

only 10 km

10 minutes from airport to RAI

How we facilitate meetings

• Develops and operates around 15 international trade exhibitions in and outside of Amsterdam
• World market leader in Amsterdam with five RAI-organised exhibitions/brands
• Spin-offs of the ‘mother brands’ in Mexico, China, Turkey and the United States
• International network of offices and agents

• Develops and operates around ten national trade and consumer exhibitions in Amsterdam
• Portfolio includes some of the largest (paid) public events in the Netherlands

Organiser Services
Offers knowledge and networks related to the Netherlands, Amsterdam and the RAI
Solutions in the field of IT, hotel accommodations, catering, logistics, audio-visual and media
Exhibition management; advice and support
Visitor/exhibitor registration systems
• Oversees various event-related licensing issues

Exhibitor Services
Webshop with products and services for exhibitors. Integration of event organiser in website
Service desk for last-minute orders
Extensive range: stand construction, meeting rooms, lounges, ICT and more
Exhibitor catering, flexible availability

Visitor Services
Hotel Service arranges over 140,000 hotel bookings a year
Guaranteed availability of rooms for large events
Special conditions for flights via partner KLM
Parking, cloakrooms and other visitor services
Various types of visitor catering: wide range of bars, lounges, 9 restaurants and 28 concession stands; from buffet to à la carte and take away venues
Transfers, excursions, car and bicycle rental, boat tours and more

Catering, Visitor Services


RAI Amsterdam has the following certificates:
• 5-hamers
• AIPC Gold
• EarthCheck Gold
• Green Key Gold
• ITs (Integral accessibility standard; for entire Convention Centre)
• ISO-9001 (quality management)
• ISO-14001 (environmental management)
• ISO-20121 (event sustainability)
• OHSAS-18001 (occupational health & safety)
• BREEAM-Excellent certificering (for Amtrium building)
• Top Employer (participation in this initiative was ended in 2017)